Towels, Redefined

UCHINO has redefined the idea of “ideal cotton products” by exclusively using the finest yarn made out of carefully sourced extra-long staple cotton that can be harvested only in limited areas around the world.

Superior

Indulge in the First-Class Quality

This is the true gem of all towels. Using ultra-fine 140-count yarn, 1/7 of the thinness of standard towel yarn, and extra-long terry 6 times more density, this one-of-a-kind towel offers the perfect blend of crispness and softness.
It feels as the towel is gently stroking your skin while efficiently absorbing water. 
Recommended for those who want to incorporate a hint of luxury in their everyday.

Blissful Towel

The Next-Level Softness You’ve Never Experienced Before

Woven with 100-count yarn, 1/5 the thinness of standard yarn, Blissful Towel is nothing but luscious delicacy and gentle softness. 
With patented weaving technology, this is UCHINO's signature item that's unmatched in functionality of any other towels offering high absorbency, durability, and minimal shedding. Highly recommended for those who prefer lighter, flutty towels.

UCHINO Blissful Towels beige gray and white. To the left, there is a white wire basket with a beige towel draped over the edge. To the right, there is a white mesh container with a light wood handle, set against a plain off-white background.

Air Waffle

Classic Waffle Gets a Lift

The Air Waffle offers you an exceptionally soft touch with a unique textured feel. The cotton yarn used to make Air Waffle contains air within the small crevices allowing the towels to be lightweight, breathable and adept for quick drying. Since waffle surface minimizes the skin contact, the towel feels crisp even after absorbing moisture. 
Lightweight and compact, it's suitable to be used as travel towels or for space-conscious homes.

UCHINO Air Waffle towels. Stacked textured waffle-patterned towels in neutral colors, beige to light gray, on a gray surface with a plain background.

Zero Twist Gauze Dot

Double the Comfort

Unlike standard towels, Zero Twist Gauze Dot is weaved with yarns without any twist which gives the towel an extra fluffy texture while maintaining an airy softness. 
Since it's combined with absorbent pile material, the towels remain durable yet unbelievably soft. It's dedicated for those who want enjoy the best of both world; the touch of lightweight gauze and extra plush pile.

UCHINO Zero Twist Gauze Dot Towel. Stacked white towels with dotted texture on a wooden tray and a white and brown ceramic vase in the background.

Charcoal Towel

Utilizing the Power of Charcoal

Top quality charcoal made from Kishu Ubame Oak was incorporated into fibers and woven into a towel. This genuine and rustic coloring is an expression of Japan's "Wabi-sabi" that cannot be replicated by chemical dyes. 
The charcoal brings a functional element with its ability to adsorb and eliminate odors.

UCHINO Charcoal Towel. Black and Light Gray. Stack of gray and black fabric samples in a wooden storage box on a white countertop.

Natural Dye Towel

Dyeing Towels of Bounties of Nature

We used only natural ingredients such as herbs and wild plants to carefully dye our unbleached organic cotton yarn using an old tie-dye techniques. The dyed yarn is woven into unbleached organic cotton pile to create sturdy yet beautiful towels. The natural color shadings gives the earthy and rustic flair.

Stacked towels in pastel pink, beige, and cream colors on a light grey cabinet with a towel rack holding similarly colored towels to the right. Two white soap dispensers with silver pumps are to the left of the towels.

Soil Dye Organic Gauze & Pile

Born from Ancient Techniques and Appreciation for the Land

We used pure soil and minerals to carefully dye unbleached orange cotton, weaving this to a double-face combining gauze with terry loops respectively on the front and back. The ancient dye method is gentle to the environment, and the tones gradually evolve with each wash to give it depth.

UCHINO fabric Close-up view. Beige fabric with a textured weave, draped with soft folds.

The texture of Horizontal Ridge Pile is described as dense, firm, voluminous, lush and dry - catered for someone who prefers heftier towels.
This substantial texture was created by weaving the pile material into horizontal ridges using thicker yarn with a 16 count was used emerged alternatively on the front and back of the towel.

Horizontal Ridge Pile

Firm and Substantial Touch

UCHINO blissful towels. Stacked white towels on a light gray surface with roll towels nearby and a white textured wall in the background.