Towels, Redefined

The Lighter, the Softer, the Better.

Reinventing the Definition
of Luxury

The higher the quality of cotton,
the lighter and softer the towels become.

Traditionally, bulky towels that are voluminous and heavy were considered to be superior in quality. UCHINO has reinvented the wheel by developing “Light & Soft” towels using only the highest quality cotton and patented weaving technology.

Not only absorbent, fast to dry, and durable, UCHINO’s towels introduce you to an element of luxury that you’ve never experienced before. True comfort can put your heart at ease — getting enveloped in towels never felt so satisfying!

Towels hanging on a wooden ladder-style rack next to a side table with folded towels and a plant.

Towel Collection

Blissful Towel

The Next-Level Softness You’ve Never Experienced Before

Woven with 100-count yarn, 1/5 the thinness of standard yarn, Blissful Towel is nothing but luscious delicacy and gentle softness. With patented weaving technology, this is UCHINO's signature item that's unmatched in functionality of any other towels offering high absorbency, durability, and minimal shedding. Highly recommended for those who prefer lighter, fluffy towels.

Sizes
Bath Sheet, Bath Towel, Small Bath Towel, Hand Towel, Wash Cloth

Material
100% Cotton (Ultra-fine 100-count yarns)
OEKO-TEX® Standard 100 Class 1 Certified

Air Waffle

Classic Waffle Gets a Lift

The Air Waffle offers you an exceptionally soft touch with a unique textured feel. The cotton yarn used to make Air Waffle contains air within the small crevices allowing the towels to be lightweight, breathable and adept for quick drying. Since waffle surface minimizes the skin contact, the towel feels crisp even after absorbing moisture. Lightweight and compact, it's suitable to be used as travel towels or for space-conscious homes.

Sizes
Bath Towel, Hand Towel, Wash Cloth

Material
100% Cotton

Zero Twist Gauze Dot

Double the Comfort

Unlike standard towels, Zero Twist Gauze Dot is weaved with yarns without any twist which gives the towel an extra fluffy texture while maintaining an airy softness. Since it's combined with absorbent pile material, the towels remain durable yet unbelievably soft. It's dedicated for those who want enjoy the best of both world; the touch of lightweight gauze and extra plush pile.

Sizes
Bath Sheet, Bath Towel, Hand Towel, Wash Cloth

Material
97% Cotton, 3% Polyester

Charcoal Towel

Utilizing the Power of Charcoal

Top quality charcoal made from Kishu Ubame Oak was incorporated into fibers and woven into a towel. This genuine and rustic coloring is an expression of Japan's "Wabi-sabi" that cannot be replicated by chemical dyes. The charcoal brings a functional element with its ability to adsorb and eliminate odors.

Sizes
Bath Towel, Hand Towel, Wash Cloth

Material
87% Cotton, 13% Rayon

Customer Reviews

“UCHINO towels put a smile on my face. Once you try it, you cannot go back to regular towels.”

UCHINO Blissful Towel

“Surprisingly plush and gentle to the skin, this is my ‘special day’ towel!”

UCHINO Blissful Towel

“We do loads of laundry for our baby and the Air Waffle towel has been such a time savor. It’s breathable, airy, and dries quickly - one of our favourite household items we use daily.”

UCHINO Air Waffle