Social and Environmental Responsibilities

Search for the beauty in pure simplicity for sustainable development.

Sustainable Cotton

The majority of UCHINO's products are made using sustainable cotton, ensuring minimal environmental impact and supporting the livelihoods of cotton farmers and production teams. UCHINO aims to use 100% sustainable cotton across all products.

Natural dyeing

For the Natural Dye towels, UCHINO uses upcycled byproducts such as coffee grounds, wine lees, and tea leaves to dye its organic cotton towels.

Towel Hat

UCHINO has donated 841 towel hats to Iwate Hospice Association, a citizen’s group supporting cancer patients. Since 2009 26,235 towel hats and 7,842 towels have been donated around the world.

Recycling used towels

In 2022, UCHINO launched a “Towel Recycle” campaign as an initiative for SDG’s Goal 12 “Responsible Consumption and Production.” Since then, UCHINO has collected 3,043 used towels and upcycled them to transform into brand new UCHINO towels.